HARRODS | App & Website Page Design

I currently design and build intuitive, user-friendly pages for the Harrods app (and previously harrods.com), turning content briefs into seamless digital experiences. Each page is shaped by strong UX practice, balancing brand and customer needs - whether the aim is driving sales or delivering clear, informative content

  • -Wireframing

    -User experience/journey design

    -Graphic asset design

    -Figma mock ups

    -Responsive design

    -Bespoke CMS building

  • -Figma

    -Bespoke CMS

    -Photoshop/Illustrator

Bringing Harrods
News & Events to life

Tasked with designing and building the News & Events page for the new Harrods app, the goal was to translate the desktop experience into a concise, mobile-first design. The challenge lay in balancing a content-heavy brief with a limited set of CMS modules, prioritising the user journey and content optimisation

Design process here

Creating the digital home for H beauty On Tour

I designed and built the H beauty On Tour Bus page for Harrods.com, creating a responsive experience across desktop, tablet, and mobile. I mapped the user flow, built the page within the CMS, and designed supporting graphics that aligned with the wider campaign creative. The tour bus tickets sold out within a week and before all the events began

Harrods App homepage

I design and refresh the Harrods App homepage each week, working closely with content managers to deliver the first stop in the premium digital journey

Striving for more

I have been working on an ongoing project centred on improving the Harrods app experience. I identify and troubleshoot key module issues, evaluate their impact, and help prioritise development to ensure the app continues to deliver a best-in-class luxury e-commerce experience

To be continued…

See report here

Editorial storytelling continued…

Further examples of editorial stories I wireframed, designed, and built for Harrods.com. I also contributed on set at campaign shoots, guiding photographers and art directors to ensure assets aligned with my wireframed concepts

The Harrods Self-Care Guide to Honey drove more than £3,500 in direct revenue