HARRODS | App & Website Page Design

I currently design and build intuitive, user-friendly pages for the Harrods app (and previously harrods.com), turning content briefs into seamless digital experiences. Each page is shaped by strong UX practice, balancing brand and customer needs—whether the aim is driving sales or delivering clear, informative content

  • -Wireframing

    -User experience/journey design

    -Graphic asset design

    -Figma mock ups

    -Responsive design

    -Bespoke CMS building

  • -Figma

    -Bespoke CMS

    -Photoshop/Illustrator

Bringing Harrods
News & Events to life

Tasked with designing and building the News & Events page for the new Harrods app, the goal was to translate the desktop experience into a concise, mobile-first design. The challenge lay in balancing a content-heavy brief with a limited set of CMS modules, prioritising the user journey and content optimisation

Design process here

Creating the digital home for H beauty On Tour

I designed and built the H beauty On Tour Bus page for Harrods.com, creating a responsive experience across desktop, tablet, and mobile. I mapped the user flow, built the page within the CMS, and designed supporting graphics that aligned with the wider campaign creative. The tour bus tickets sold out within a week and before all the events began

Harrods App homepage

I design and refresh the Harrods App homepage each week, working closely with content managers to deliver the first stop in the premium digital journey

Striving for more

I have been working on an ongoing project centred on improving the Harrods app experience. I identify and troubleshoot key module issues, evaluate their impact, and help prioritise development to ensure the app continues to deliver a best-in-class luxury e-commerce experience

To be continued…

See report here

Editorial storytelling continued…

Further examples of editorial stories I wireframed, designed, and built for Harrods.com. I also contributed on set at campaign shoots, guiding photographers and art directors to ensure assets aligned with my wireframed concepts

The Harrods Self-Care Guide to Honey drove