HARRODS | Social Design
Working primarily across Harrods’ five instagram accounts, I interpret briefs and design assets that are accessible, intuitive, and on-brand. Working collaboratively with writers and content managers, I bring ideas to life with a strong attention to detail—ensuring every piece of work creatively tells a story and delivers ‘scroll-stopping’ impact.
My work also sits cross channel, for example the Meet the Perfumers campaign (below) which extended to digital screens within Harrods.
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-Graphic design
-Typography
-Animation
-Lo-fi video capture
-Video editing
-Digital Marketing Design (Affiliates, Paid Social & Display Network)
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-After Effects
-Photoshop
-Illustrator
-Figma
-Adobe Firefly
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-Producing work for a combined audience of 2.5 Million followers over 5 instagram accounts
-Increased the average completion rate of instagram stories to 95%
-Produced work as part of a paid partnerships for brands such as Loewe and Moët & Chandon Champagne
-Digital work showcased in Harrods, seen by an estimated 3–4 million customers monthly.
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@Harrodsmain
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@Harrodsbeauty
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@Harrodsmain
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@Harrodsman
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@Harrodsbeauty
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@Harrodsfood
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@Harrodsmain
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@Harrodsrestaurants
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@Harrodsbeauty
Meet the Perfumers Campaign
Campaign creative, used across Digital Screens in Harrods, Instagram, Web and Email. Using Adobe Firefly to produce AI components. July 2025.
Loewe - Paid Social
For Instagram. June 2025.
Animation/Video Editing
Organic Social for Instagram. 2024/5.
Digital Marketing
Paid Meta campaigns across Instagram & Facebook
