HARRODS | Social Design

Working across @Harrods social channels, I interpret briefs and design assets that are accessible, intuitive, and on-brand. I work collaboratively with writers and content managers, bringing both BAU and paid social briefs to life, whether its a campaign instagram story or a Paid Meta Instant Experience.

My work also sits cross channel, for example the Meet the Perfumers campaign (below) which extended to digital screens within Harrods.

-Paid Social Design (Affiliates, PPC, Instant Experiences)

-Graphic design/typography
-Animation/motion design
-Lo-fi video capture
-Video editing
-Storyboarding
-After Effects
-Photoshop
-Illustrator
-Figma
-Adobe Firefly
-Produced designs for a combined audience of 2.5 Million followers over 5 instagram accounts
-Increased the average completion rate of instagram stories to 95%
-Delivered designs as part of a paid partnerships for brands such as Loewe and Moët & Chandon Champagne
-Digital work showcased in Harrods, seen by an estimated 3–4 million customers monthly.

@Harrodsmain
@Harrodsbeauty
@Harrodsmain
@Harrodsman
@Harrodsbeauty
@Harrodsfood
@Harrodsmain
@Harrodsrestaurants
@Harrodsbeauty

‘May Beauty Moments’ -
Meta Instant Experience

Paid Social. April 2026.

Meet the Perfumers Campaign

Campaign creative, used across Digital Screens in Harrods, Instagram stories, Web landing pages and Email. Using Adobe Firefly to produce AI components. July 2025.